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Craft a brand identity that pushes the evolving direction of Auckland based health and fitness business Your Game. Including a full design system of logo, font, colour palette and design assets.

We’re ushering in a new era for Your Game based around the core brand ethos of putting mind over sweat.  Challenging the community to step up their game. 

Client: Your Game

Year: 2022

Your Game has built a community through group boxing and strength classes that are complimented by 1-on-1 personal training services to step up everyone’s game together. 


Harnessing the collective power of community. Your Game’s identity has evolved with the company direction. To inspire and connect more people together on their health journey. 


Featuring a bold design system the visual identity encapsulates what it means to step up and put mind above sweat. Ushering in a new era for Your Game. The mission remains unchanged. 

Colors & Typography

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