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Your
Game

THE DARE

Craft a brand identity that pushes the evolving direction of Auckland based health and fitness business Your Game. Including a full design system of logo, font, colour palette and design assets.

We’re ushering in a new era for Your Game based around the core brand ethos of putting mind over sweat.  Challenging the community to step up their game. 

Client: Your Game

Year: 2022

Your Game has built a community through group boxing and strength classes that are complimented by 1-on-1 personal training services to step up everyone’s game together. 

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About

Harnessing the collective power of community. Your Game’s identity has evolved with the company direction. To inspire and connect more people together on their health journey. 

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Identity

Featuring a bold design system the visual identity encapsulates what it means to step up and put mind above sweat. Ushering in a new era for Your Game. The mission remains unchanged. 

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Colors & Typography

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