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Leap

THE DARE

Craft the visual identity for a global triathlon collective of athletes who fly the flag for performance, endurance, attainment and longevity.

Fusing the roots of Endure IQ with a progressive design style and dominant flag element for athletes to fly proudly during racing, training and life. 

Client: Endure IQ

Year: 2022

The brainchild of Endure IQ Founder and Ironman AG World Record holder Dr. Dan Plews. LEAP brings together athletes through their shared virtues and enables them to reach their full potential. 

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Expressive

LEAP has emerged as a global triathlon collective who fly the flag for longevity, endurance, attainment and performance. 

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Dynamic

The dominant design element is the stylised Endure IQ 'E' which forms the basis of the flag for athletes to fly proudly during racing, training and life. 

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Adaptable

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