Water Safety NZ
Water Safety NZ
The dare: to lead a step change in New Zealand's water safety behaviour. A campaign specifically targeted at the high risk male groups in New Zealand that together make up 85% of New Zealand's drowning deaths.
The dare: to lead a step change in New Zealand's water safety behaviour. A campaign specifically targeted at the high risk male groups in New Zealand that together make up 85% of New Zealand's drowning deaths.

Process

As an island nation in the South Pacific, water is in our DNA. Despite this, most kiwi's continue to take a "she'll be right" approach to their safety. To lead a step change in New Zealand's water safety behaviour, we worked closely alongside data and insights specialists from Water Safety New Zealand to develop "Don't be that guy." A campaign specifically targeted at the high risk male groups in New Zealand that together make up 85% of New Zealand's drowning deaths.

Services

Brand Idenity

Strategy

Webdesign

20:11 GMT+12
Auckland

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18:11 GMT+10
Gold Coast

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20:11 GMT+12
Auckland

🇳🇿

18:11 GMT+10
Gold Coast

🦘

More Works

More Works

More Works

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©️ ALL RIGHTS RESERVED
ALL OR NOTHING AGENCY
©️ ALL RIGHTS RESERVED
ALL OR NOTHING AGENCY
©️ ALL RIGHTS RESERVED